The three types
One leads. Two sit underneath.
The easiest way to tell them apart is what she says after she watches your post.
Becoming
"I'm coming with you."
You build in public and share what you're figuring out while you figure it out. Made for starting over, or if you're just getting started.
Belonging
"That's me."
Your posts make her feel seen and accepted. They help her love herself and feel like you understand what her life feels like. Perfect when your audience needs to feel seen before she can make a choice or move forward.
Skills
"That's the missing piece."
You hand her a specific skill or a way of thinking. This is where your degree, career and years of experience finally get to work for you.
Every brand that works has all three, with one leading. Knowing which one leads matters because each type has its own content strategy, its own positioning and its own way of showing up. Your leading type can change as your seasons do.