Amanda Northcutt and I were at an event together, sitting next to each other, just chatting. And as she’s talking, I realize — she’s going to this mastermind, popping into that thing, exploring this other opportunity. And when I asked her about her role in her own business, she said something that stopped me cold: “My only job is to figure out what’s going to grow the business next.”

That’s it. That’s the dream, right? Not putting out fires. Not being needed for every little thing. Just pure, expansive, visionary mode. At the end of the event, when someone asked who the most valuable person in the room was, I said her name without hesitating. Because she wasn’t just telling me about freedom — she was living it.

And then I found out that helping you get there is literally what she does for a living. I mean, come on.

Who Amanda Is (and Why I Wanted Her on the Show)

Amanda Northcutt is a six-time executive with over 20 years of experience building recurring revenue businesses. She left her Silicon Valley career a few years ago and founded Level Up Creators, where she and her team of experts help thought leaders build scalable, sustainable businesses with predictable income. They basically come in and build the business for you — so you can be the visionary you were always meant to be.

But here’s the thing — I didn’t bring her on because of her résumé. I brought her on because of how she showed up in that room. She was the personification of what I want for myself and for every single Boss Mom out there: freedom, expansion, and the ability to look forward instead of just surviving today.

She Didn’t Get There Overnight

I asked Amanda to be real with me. Because from the outside? She looks like an overnight success. Confident, put-together, clearly thriving. But what she shared was something I think so many of us need to hear.

At 26, her health completely fell apart — the result of working 80 to 100 hour weeks and wrapping her entire identity around her job. Her goal became figuring out how to make several hundred thousand dollars a year while only working 20 hours a week. She had to rebuild from scratch, repackage her skills, and bet on herself.

And even after Level Up hit multimillion dollar revenue? She told me she was still playing too small. Still letting other people’s voices and expectations shrink her vision. It took real, intentional work to peel all of that off.

Sound familiar? It did to me. That’s the Velcro she talks about — all those old messages that stick to us over the years. Other people’s expectations. Society’s definition of what success should look like for a woman, a mom, a person like you. And we carry all of that around like it’s ours, when really? It was never ours to begin with.

The Identity Trap (This Is the Real Work)

Here’s what I see with so many of the women in our community — and honestly, what I’ve lived myself. We’ve somehow linked the idea of growing with the idea of losing ourselves. Like if we get bigger, we must be abandoning who we were. Or worse, that wanting more means something is wrong with us.

My favorite thing to say is this: love yourself so much you cannot wait to become the next version of yourself. Not grow so you can finally love yourself. Flip it. Growth isn’t a rejection of who you are — it’s the most loving thing you can do for yourself.

Those are belief systems, not facts. And Amanda’s answer to the “money will make me a bad person” fear? One of my favorite things she said in the whole conversation: money makes you more of who you are. If you’re a generous, values-driven, loving person — wealth just gives you more capacity to do that at scale. That’s not something to be afraid of. That’s something to run toward.

The 5 Things You Need for a Real Recurring Revenue Business

Okay, let’s get into the actual business stuff — because Amanda did not come to play. She laid out five things that have to be true for a sustainable, scalable business. And I’m telling you, writing these down felt like a checklist I needed years ago.

1. Know who you areWhat painful, urgent, expensive problems are you uniquely built to solve — and do you actually want to solve them? Passion matters here. We’re too far along to do work we hate.
2. Know your ideal clientWho specifically is on the receiving end of your genius? Get specific. The clearer you are here, the easier everything else becomes.
3. Define your methodologyYou almost certainly have one and don’t know it. How do you take someone from stuck to solved? That process is your intellectual property — and it’s worth real money.
4. Build a product ladderCoaching, workshops, advisory, group programs — there are so many ways to package your expertise. What wrappers make sense for your life and your clients?
5. Nail client acquisitionThe hardest one, always evolving. How do you consistently attract the right people? This is the work that never fully stops — but it gets a lot more fun when the other four are solid.

Why This Moment Is Actually Perfect for Experts Like You

I’ll be honest — I get a little fired up about this one. Because I keep hearing women say they’re worried AI is going to take their place. And I want to look them in the eyes and say: no. The opposite is happening.

AI can hand anyone a 15-page marketing plan. What it cannot do is look at your specific situation, your specific clients, your specific goals — and tell you what actually matters, what to do first, and what to throw out entirely. That’s you. That discernment, that wisdom, that human connection? That’s the thing people are going to pay more for, not less.

Amanda calls this the HEARR framework — and honestly, it sounds exactly like what we do at Boss Mom:

You Don’t Have to Do This Alone

This is the part I really want you to sit with. The smartest, most successful people I know — the ones who are truly exploding — are not doing it all themselves. They’re leveraging other people. They’re letting experts come in and handle what they’re not meant to handle, so they can show up fully as the visionary, the thought leader, the person everyone actually wants to hire.

That’s what Amanda and her team do at Level Up Creators. And that’s what we’re building here at Boss Mom — a place where you don’t have to figure it all out alone, where your business and your family actually work together instead of against each other.

You are ready. You have what it takes. And you have a community — right here — that has got your back.