If you don’t know Amy yet, let me fill you in—she’s an online marketing expert, educator, and the host of Online Marketing Made Easy. She’s helped more than 250,000 entrepreneurs create and sell digital courses, and today, we’re going to dive into all the goodness around creating courses so you know exactly how to create an online course to sell of your very own!

Why You Should Create a Course

Alright, first things first—why should you even think about creating a course? Well, if you’re tired of trading your time for money and want to reach more people without burning yourself out, creating a course is a fantastic way to scale. Whether you’re a coach, service provider, or product-based business owner, turning what you already know into a course is a powerful way to help more people and free up your own time.

Here’s why creating a course is a game-changer:

• Leverage Your Time: You can only work with so many clients one-on-one. A course lets you teach many people at once.
• Create Passive Income: Once you build a course, you can sell it over and over again.
• Boost Your Authority: A course positions you as the go-to expert in your field, and people start coming to YOU for answers.

The First Step: How to Create a Course To Sell

So, let’s talk about how to actually create a course. A lot of people worry they can’t do it because they feel like their work with clients is too personalized, and they don’t see how it could translate into a course. But here’s the thing—you CAN create a course! Even if your clients have slightly different needs, the core problem you’re solving is usually the same.

Amy shares that the moment you find yourself repeating advice to multiple clients, that’s your sign. You’ve got a system—whether you realize it or not—and now it’s time to turn that system into a course!

 

What Type of Course Should You Create?

When you’re learning how to create a course, it’s helpful to know that there are different types of courses you can offer depending on your audience and goals. Amy explains there are three main types of profitable courses:

1. The Starter Course: A deep dive into a specific topic for beginners.
2. The Signature Course: A more comprehensive course designed to deliver a full transformation.
3. The Mastermind Course: A higher-ticket course for more advanced students, often with more personal access to you.

No matter which one you choose, the goal is to create something that truly solves a problem for your audience.

 

How to Outline Your Course: Building a Roadmap

One of the trickiest parts of creating a course is getting all your ideas organized. Amy emphasizes the importance of creating a roadmap—a step-by-step process that takes your students from where they are to where they want to be. This is what people are paying for—not just the information, but the structure that gets them results.

Amy suggests taking at least a week to outline your course. This allows you to refine your system and make sure it’s clear and effective. And trust me, once you see your process laid out in front of you, you’ll realize you’re more ready to create a course than you thought!

 

Marketing Your Course: Why Webinars Are Gold

Now that you’ve created your course, the big question is: how do you get people to buy it? Amy is a huge fan of webinars as the best way to sell courses. Webinars are amazing because they allow you to add value upfront before you even ask for the sale, which makes the whole process feel more authentic.

Here’s why webinars are so effective:

• Add Value First: You’re teaching something valuable right away, so your audience feels like they’ve already gained something.
• Easy Transition to Sales: Once you’ve given value, the sales pitch becomes more natural because your audience is already invested.
  

If you’re worried about coming across as too “salesy,” webinars are the perfect solution—they help you connect with your audience while offering genuine value.

 

Consistency is Key

One thing Amy and I both agree on is that consistency is crucial—not just in showing up but in your messaging. It’s not enough to just be visible on social media or through your email list. You need to be consistently sharing the same message, so people come to associate you with a specific solution.

The more often you show up, the more trust you build. And when you’re consistently sharing the same ideas and solutions, your audience will think of you first when they need help solving a problem.

 

How to Create a Course To Sell Authentically

If you’re like most of us, the idea of selling can feel intimidating. But Amy and I are big believers that you can sell your course authentically without feeling slimy. It’s all about building real connections and relationships with your audience.

One of the best ways to do this is by creating a community around your course. When people feel connected to you and to others who are on the same journey, they’re more likely to engage, get results, and share your course with their friends.

 

How to Create a Course To Sell: Quick Start Guide

Ready to get started? Here are the first steps to creating your course:

1. Choose Your Course Topic: What’s the most common problem you solve for your clients? That’s your course idea!
2. Outline Your System: Break down your process into clear, actionable steps.
3. Pick Your Course Type: Decide whether you’re going to create a starter course, a signature course, or a mastermind-level course.
4. Show Up Consistently: Start building trust with your audience by consistently showing up and sharing valuable content.
5. Host Webinars: Plan a webinar to deliver value and naturally lead into your course offer.

Join BossMom+ and Get the Support You Need

If you’re ready to take the next step to create your course and want ongoing support, community, and guidance, you NEED to join BossMom+. Not only will you get access to networking events with incredible B2C moms like parenting coaches and relationship experts, but you’ll also get personalized decision support to help you grow your business. Building a course as a mom isn’t always as linear as we want it to be, so getting yourself the emotional support and camaraderie while you build it is so important. Plus you’ll be able to meet other awesome business owners to collaborate with once it’s time to sell your course!

BossMom+ isn’t just about learning—it’s about connecting with like-minded women who understand your journey and want to support you along the way. You don’t have to do this alone!

So, if you’re ready to build a course, grow your business, and join a community that’s got your back, sign up for BossMom+ today! I can’t wait to see what you create and how it transforms your business.