If you’ve been anywhere on the internet lately, you’ve probably heard about The Let Them Theory by Mel Robbins. It seems like everyone and their mom (literally) is talking about it, and for a good reason. The concept itself isn’t new—Mel Robbins didn’t invent the idea—but she did what great thought leaders do: took a simple truth and turned it into a wildly successful book filled with personal stories, actionable insights, and a perspective shift that we, as Boss Moms, absolutely need.

And let me tell you, as someone who consumes books, movies, commercials, and even oddly shaped clouds as life lessons, Let Them hit home. In this post, I’m breaking down why this book is so powerful, what we can learn from it, and how to apply its wisdom to our lives and businesses as moms and entrepreneurs.

Let Them Lesson 1: The Power of Storytelling

One of the biggest takeaways from Let Them isn’t even about the theory itself—it’s about how the book is written. Mel Robbins is a masterful storyteller, weaving real, detailed narratives into her message. She doesn’t just tell you the idea—she shows you how it plays out in everyday life.

This is a major lesson for all of us trying to teach online, whether through social media, podcasting, or coaching. Instead of just telling people what to do, we need to take them on a journey with us. Our stories—down to the smallest details of what we wore, what we felt, and what actions we took—help others truly connect and understand our message.

So, here’s my challenge for you: start mind-mapping your stories. If you know me, you know I love a good mind map. Think about the concepts you teach in your business. Now, brainstorm the personal stories that validate those ideas. The more real and relatable you can make your content, the more impactful it will be.

And by the way, if you haven’t checked out BossMom.com lately, it’s a whole new site, fully revamped as a media outlet. We’re ramping up storytelling across the board, and you’ll see it in everything we do.

Let Them Lesson 2: Just Let Them (And Go Slower If You Need To)

A huge part of Mel Robbins’ Let Them concept is exactly what it sounds like—just let people do what they’re going to do. This was a game-changer for me, especially as a mom and business owner.

For so long, I found myself watching others scale faster, grow bigger teams, take bigger risks, and seemingly have it all together while I was navigating single parenting, running Boss Mom, and figuring out how to pivot our revenue model. And you know what? I had to let them. Let them go faster. Let them take different paths. Let them build businesses in ways I might never choose to.

The truth is, many of us have to move slower. Not because we’re less capable, but because we’re balancing different priorities. We’re raising kids, building legacies, and making sure we have creative and emotional bandwidth for both. It’s not about time—it’s about the mental space to be present where we need to be.

So if you ever find yourself feeling behind, ask yourself: Am I actually behind? Or am I just on a different path? Because going slower doesn’t mean failing. It means prioritizing in a way that aligns with your life. And that’s a win.

Let Them Lesson 3: The Reality of Adult Friendships

One of the most unexpected yet profound parts of Let Them is Mel Robbins’ take on adult friendships. And oh my gosh, this one hit hard.

As kids, friendships are easy. We’re in the same classes, on the same schedules, walking the same halls. But as adults? It’s a whole different world. Our lives move in different directions, responsibilities pile up, and suddenly, the people who once got us… don’t.

This is exactly why Boss Mom Plus exists. When you start a business as a mom, you quickly realize that your old circles may not fully understand your journey. They might not get why you’re prioritizing building an online brand or why you’re saying no to traditional jobs. And that can make you feel isolated, even when you’re surrounded by people.

But here’s the good news: finding your people is possible. Communities like Boss Mom Plus exist to give you that intellectual appreciation loop we all need. Because let’s be honest—our kids and partners love us, but hearing “you’re amazing” from them isn’t quite the same as hearing it from someone who truly understands your challenges and dreams.

And by the way, we moved Boss Mom Plus off Facebook for a reason—so we could actually connect without getting sucked into distractions. If you haven’t joined yet, head to bossmom.com/join. It’s like the price of a latte (which, let’s be real, is getting outrageously expensive).

Bonus: The Best Sheets Ever (Seriously)

Okay, random tangent, but worth it. Since I read Let Them in bed (because let’s be honest, that’s where I get most of my deep work done these days), I have to tell you about the best sheets I’ve ever owned. Cozy Earth sheets are like a freaking hug. I never realized how much my sleep environment mattered until I upgraded, and now I can’t go back.

And because I love you all, I got you a discount. Go to CozyEarth.com and use code Boss Mom for 40% off. Trust me, worth it.

Final Thoughts: Apply the Let Them Theory to Your Life

Mel Robbins’ Let Them theory isn’t just a book—it’s a mindset shift. And as a Boss Mom, it’s one that can change everything. Here’s your quick recap:

1. Tell More Stories – People connect with stories, not just strategies. Start mapping out the ones that matter.
2. Let People Do Their Thing – Go at your own pace and stop comparing your journey to someone else’s highlight reel.
3. Find Your People – Adult friendships take effort, but surrounding yourself with like-minded women is game-changing.

So, if you haven’t read Let Them yet, I highly recommend it. And if you’re ready to connect with a community that gets it, come join Boss Mom Plus. Because you don’t have to do this journey alone.

I heart your face, and I’ll see you next time!