If you’re a mom with an online business, you’ve likely heard about the importance of long form content – which we refer to as your authority platform. At first, the idea might feel overwhelming. How can you possibly add one more thing to your already busy schedule? Don’t worry—creating long form content doesn’t have to be stressful, and it can actually make your business run smoother in the long term.

Here’s everything you need to know about long form content, why it’s critical for your business, and how to create it strategically.

Long form content refers to blog posts, podcasts, and YouTube videos designed to engage your audience and build your authority over time. Unlike social media posts or emails, which are short-lived, long form content is evergreen. It keeps working for you long after it’s published.

Some moms shy away from the term “long form,” assuming it means drawn-out or time-intensive. However, “long form” is about longevity and depth—not just the length of the content.

 

At BossMom, we emphasize the importance of clear, impactful messaging. Long form content gives you a chance to practice and refine how you communicate your beliefs, opinions, and the value you offer. Whether you’re writing a blog post or recording a podcast, the process helps you clarify your message. You are not trying to fit all of your ideas and words into a short, attention grabbing social media post. You are taking time to expand and really consider what’s important to you, your brand and what’s valuable to your ideal person.

As a mom in business, your time is precious, and practicing your messaging through long form content ensures that every piece of marketing material you create resonates with your audience. Starting with long form content first will make your short-form content super easy to make, consistently. It’s just a smart way to work!

 

Social media posts and emails are temporary. A blog post or podcast, on the other hand, can work for you for years. For example, blog posts created 2, 3 and even almost 10 years ago for BossMom, still attract readers and drive traffic today. That’s the power of creating timeless, strategic content.

Motherhood is an ever-changing journey, and there will be times when your business has to take a backseat. Long form content serves as a safety net, allowing your business to continue working for you during those seasons. You can repurpose older content or direct your audience to past blogs, podcasts, or videos, ensuring your business stays visible without added stress.

 

Long form content deepens your audience’s trust by showing your expertise in your field. When someone searches for topics related to your business, you want them to find your content—not just your social media posts.

Before diving into content creation, get clear on your messaging. What do you believe? What results do you help people achieve? These foundational questions are part of the Nurture to Convert messaging framework, which helps you identify topics that will resonate with your audience.

 

Creating content is easier than ever thanks to tools like ChatGPT. Use AI to outline blog posts, draft scripts for podcasts, or generate topic ideas. The key is to let AI enhance your unique voice, not replace it.

 

SEO (Search Engine Optimization) is a vital skill for long form content creators. By incorporating relevant keywords (like “long form content”) and structuring your content for search engines, you ensure your content gets found by the right audience. SEO isn’t complicated, and it’s one of the most valuable skills you can learn to grow your business.

 

One of the best things about long form content is that it can be repurposed. A single blog post can become multiple social media posts, emails, or podcast episodes, saving you time while keeping your messaging consistent.

 

As moms, our time and energy are limited. Long form content works with our lifestyle by creating sustainability and giving us breathing room. Unlike social media posts, which need constant updating, long form content keeps your business running even when life gets hectic. It provides depth and connection that resonates with your audience and sets you apart as an expert in your niche.

 

If you’re ready to dive into long form content but don’t know where to start, well, right here is great! Head to our articles page to find what you need. You’ll find resources, blog posts, and podcasts designed to help you master your messaging and create impactful content.

Looking for step-by-step guidance? The Nurture to Convert Messaging course can show you how to generate ideas and execute your long form content with ease.

When you create long form content, you’re not just building a business—you’re creating a lasting legacy that grows alongside you.