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Make everything
AI builds for you
look and feel like you.

You can have the prettiest brand guide in the world. Your AI still has no idea how to use it. This is the file that teaches it exactly how and when. It takes about ten minutes.

and it's free.

The bit nobody tells you

Having a brand and telling AI how to use it are two completely different jobs.

A brand guide is written for people. Here are the colours, here is the logo, please don't stretch it. An AI brand guide is a set of instructions: this exact colour for buttons and never for body text, these corners, this much shadow, this is how emphasis works, these are the words we would never use.

Hand AI the first one and you get something that is nearly right, every time, forever. Hand it the second and what comes back already looks like you.

If you already have a brand

It translates what you've got.

Upload your logo or your brand guide and it reads your colours straight off the image, then fills in everything AI needs that a normal brand guide never covers. Black and white logo? That's useful too, and it will tell you why.

If you don't have one yet

It builds you one, properly.

Not a quiz that hands you a mood board. Real decisions, asked in the order that actually matters, in about ten minutes. Change anything you like, and come back and change it again whenever you want.

What happens inside

Four decisions. Then it's done.

The first screen of the AI brand guide builder, asking for your name and anything you already have

Start with whatever you already have

A name, a logo, a brand guide, or a screenshot of something you love the look of. Upload a picture and it reads the feeling out of it, not just the colours.

Choosing a background, a main colour and an accent from recommended swatches

Colours by job, not from a grid

Background first, then the colour you will use everywhere, then one accent. Every option is checked to read clearly on what you already picked, so nothing you choose can come out unreadable.

Choosing heading, body and accent typefaces, each previewed in itself

Fonts, previewed in themselves

The face people see first, the one everything is actually read in, and how emphasis works. Skip the last two entirely if that is not you.

The finished brand system showing colours with their roles and gradients

Then the whole system, built

Colours with their jobs, gradients, a type scale, components, contrast that genuinely passes, and the rules for what never to do.

Why this one and not another quiz

Brand design was my actual job, long before any of this.

Book covers, podcast covers, identities for other people's companies. That was the work. I know which questions pull a real brand out of somebody, and which ones just get them to pick a colour they will quietly regret in a month.

This is that same order of questions, the ones I would take a client through, built so you can do it yourself at eleven at night with everyone finally asleep.

What you walk away with

One file.

You download it, you drop it into Claude or ChatGPT, or you hand it to whoever builds your things. From that point on, what they make comes out looking and sounding like you, without you having to explain yourself again.

Here is mine, made with this exact builder. Yours will look nothing like it, because it will be yours.

See mine

Free, and yours in a minute

Ready when you are.

Ten minutes from now you could have the whole thing built, downloaded and sitting in your AI.