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We want you to meet Melanie Fountain and see if she might be a great fit for your journey. Melanie is a Nurture to Convert Certified Coach who helps women build businesses that truly support their lives. With her empathetic approach and knack for creating clarity from chaos, Melanie Fountain empowers her clients to achieve sustainable success. Find more of Melanie inside BossMom+.

How Would Your Best Friend Describe You?

My best friend would describe me as empathetic, driven, and incredibly supportive. They’d say I have a natural ability to listen deeply and offer both emotional encouragement and practical guidance, always making others feel understood and empowered.

Meet My Family

I’m a single mom to an amazing 11-year-old preteen who keeps me on my toes and inspires so much of what I do! My role as a mother deeply influences my coaching style, and I’m grateful every day for how my daughter motivates me to grow and show up as my best self.

Melanie Fountain’s Coaching Superpower

My superpower is helping clients untangle the ideas swirling in their minds. I love hearing their vision and, through a simple conversation, pulling scattered thoughts together. That lightbulb moment—when they realize they’ve had all the pieces all along but just needed someone to help them see how it fits—is what excites me the most.

I’ve been there myself, so I know how powerful it is to take what’s already in your mind and shape it into something that works for your life and business. It’s not about starting from scratch—it’s about uncovering what’s already there and making it work in a way that feels right.

Who I Work Best With

I work best with women who’ve built a successful service-based business they’re proud of but feel like they’ve hit a wall. They’re not new—they have clients and revenue—but they’re working long hours and feel stretched too thin.

These women want to keep growing their business without sacrificing their time or the freedom they hoped for when they started. They want to be present for their families, enjoy traveling, or simply wake up excited to work in their business, without the guilt or anxiety of endless to-do lists. They know there’s a better way and are ready to build a business that supports their life instead of being consumed by it. Melanie Fountain’s coaching is perfect for clients ready to make this shift.

Life Experiences That Shaped Me

Becoming a mom completely shaped who I am, though not all at once—it took me a few years to figure out how to make good parenting decisions. Even now, it’s still a work in progress.

I became a single mom at 22, and my daughter and I have grown up together. Every hard decision I’ve made—from quitting my job to run my business so she wouldn’t have to stay in after-school care, to navigating life’s hurdles side by side—has shaped me into the person I am today.

One of the biggest lessons I’ve learned is that I can’t care for her if I’m not taking care of myself too. Motherhood has been my greatest experience, but it’s also taught me the importance of showing up for myself so I can show up for her. Before becoming a mom, I felt a little lost. Over the last decade, though, my purpose has become much clearer, and every choice I make is rooted in building a life that works for both of us.

Life Outside of Coaching

When I’m not coaching, I’m usually working on my other passion—designing Showit websites—or listening to a podcast. I love what I do, so it’s hard to stay away from it for long!

I also enjoy experimenting in the kitchen, trying new recipes, and embracing homesteading habits like baking sourdough (and attempting to keep my garden alive). When the weather’s nice, I’m all about camping, exploring the outdoors, or planning my next travel adventure.

When I can’t hit the road, you’ll likely find me playing Catan or rewatching The Office for the millionth time. Outside the house, I’m at the softball fields cheering on my daughter or enjoying lake days with friends and our kids. Staying connected with my oldest friends through voice messages or FaceTime is also a big part of my life. Melanie Fountain thrives on finding joy in all aspects of her life.

A Fun Fact About Melanie Fountain

I’m a bit of a closet nerd, and when it’s too hot to be outside (because Texas!), you’ll probably find me on Discord playing Valheim with my family. I’m also a huge Disney fan—and fun fact—I used to work at Walt Disney World!

My Perfect Day

The perfect day starts with iced coffee, music, and goofy dancing in the kitchen with my daughter while we pack for a day of camping by the lake or beach. We’d load up the cooler with snacks, toss in a kayak, and head out with friends and family.

The day would be filled with swimming, paddling, playing corn hole, and sitting by the fire making s’mores. As the sun sets, we’d head back to one of our homes, where the kids would run around while the adults hang out, laugh, and soak in the joy of a perfect, effortless night.

My Approach to Challenges

When challenges arise, I encourage my clients to start with a brain dump—whether that’s journaling, using Otter.ai, or sending me a long, unfiltered Voxer message. Getting everything out of their head and into the open is often the first step toward clarity. Sometimes, just talking it out gives them a new perspective, but I always listen closely and reflect back what I hear.

I’ll often ask, “Do you want feedback as a coach, a friend, or just someone to listen?” so I can meet them exactly where they are in that moment. If we can’t sort things out through Voxer, we’ll dive deeper during a Zoom call—whether that means building a mind map, breaking down the situation step by step, or simply creating space to untangle their thoughts.

My goal is to equip clients with the tools and confidence to navigate challenges independently. Even after our coaching ends, I want them to feel empowered to move through tough situations with clarity and ease. Melanie Fountain’s methods prioritize lasting empowerment.

What I Wish People Knew About Coaching

Coaching isn’t about handing you all the answers—it’s about creating space to uncover the answers that already live within you. I often tell clients, it’s not about me standing over you with a checklist; it’s about us walking through the messy middle together.

Life and business rarely follow a straight path, and sometimes things get overwhelming or unclear. That’s where I come in—to help you sort through the noise, find clarity, and build sustainable strategies that support your long-term goals.

Coaching is about sustainable growth, not just a series of quick wins. It’s about building the confidence to transition, raise your rates, or reshape your offers in ways that align with your values. Most importantly, it’s about equipping you with the tools to navigate future challenges independently, so you can continue to thrive with clarity and confidence.

What I Hope My Clients Say About Me

I hope my clients say that working with me felt like having someone truly in their corner—someone who understood their struggles and helped them build a business that supports their life.

Whether it’s transitioning from a general VA to a specialist, creating crystal-clear offers, landing dream clients, or confidently raising their rates, I want my clients to feel proud of the business they’ve built. Maybe that means booking a family vacation without stressing over income or finally leaving a 9-to-5 to go all in on their business.

Along the way, I hope they learn practical strategies tailored to their goals—like using nurture messaging to attract the right clients or setting boundaries that protect their time. But most of all, I want them to wake up excited to work in their business, knowing it’s built to support their life, not run it.

Explore Melanie Fountain’s Work

Visit melaniefountain.com to learn more about Melanie’s coaching and Showit design services. You can also follow her on Instagram at @themelaniefountain to see behind-the-scenes glimpses of her life and work.

Work with Melanie Fountain

Nurture To Convert

December 8, 2024

Melanie Fountain | NTC Coach | Showit Design

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