Let’s be real: running a business as a mom is already a juggling act, so adding “start a Facebook group” to your to-do list might sound overwhelming. But hear me out—starting a Facebook group can be a total game-changer for connecting with your ideal clients, building a supportive community, and (bonus!) making your marketing way easier.

And yes, I know everyone’s saying Instagram or TikTok is the place to be these days. But for mom entrepreneurs like us, who need marketing that works with our unpredictable schedules, Facebook groups are where it’s at.


Why Facebook Groups Are So Powerful

Other platforms—like Instagram—are like that exhausting high school crush. You’re constantly trying to get their attention, posting non-stop, and hoping they notice you in their algorithm-packed feed. With Facebook groups, it’s different. People join because they want to be there, and that makes it easier to have real conversations and build trust.

Here’s the thing: business is about people. If no one’s buying from you, you’ve got a hobby, not a business. People naturally love being part of a community. And when you create one, you’re not just building relationships—you’re also creating a little army of people who will help spread the word about what you do.


What a Facebook Group Can Do for You

Let’s break down how a Facebook group can help you grow your business (without taking over your life):

1. Build Your Email List on Autopilot

When people join your group, Facebook lets you ask them a few questions before they’re approved. One of those questions can be, “What’s your email?” Easy, right? On average, 40-60% of new members will drop their email. That’s a huge win for your email list—and you’re not even hustling for it.

2. Launch Your Products or Services with a Warm Audience

You’ve got something new to sell? Your Facebook group is the perfect place to build buzz and get people excited before you launch. In fact, a four- to six-week buzz-building plan (like the ones we teach in NTCS) can make your offers almost irresistible to your group members.

3. Get Instant Feedback on Business Decisions

Ever feel stuck on a decision? Ask your group! They’ll love that you value their opinions, and you’ll get insights straight from the people you want to serve. It’s a win-win.

4. Attract Clients Without the Hunt

Here’s the magic of a Facebook group: it primes your ideal clients to know, like, and trust you. As engagement grows, Facebook will even recommend your group to other people who might love it, helping you grow organically. That means less chasing clients and more clients coming to you.


Is a Facebook Group Right for Your Business?

So, you’re probably thinking, “Okay, this sounds great. But how do I know if a Facebook group is right for me?”

The question to ask is: does your business lend itself to community?

Some businesses thrive in a group setting, like ours with Boss Mom. Moms love talking about motherhood, business, and even things like potty training (because, let’s be honest, that’s a thing). Other topics—like divorce or grief—might not work as well. Not because they’re not important, but because they’re harder to discuss in an open community.

If your business is something people naturally want to talk about, share tips on, or connect over, then a Facebook group is a no-brainer.


Challenges You Might Face (and How to Overcome Them)

Let’s get real: while Facebook makes setting up a group super simple, there are some challenges you might face along the way.

Naming Your Group

Your group’s name is everything. It needs to be clear, functional, and make people say, “That’s for me!” For example, “Boss Mom” works because it’s obvious—it’s a group for moms growing businesses.

Keeping Members Engaged

This is a big one. Many groups fizzle out because the owner doesn’t know what to post or how to get people talking. Don’t worry—there are tons of strategies to create posts that spark conversations, provide value, and keep your group buzzing with activity. And yes, we teach all of that in NTCS.


How a Facebook Group Helps YOU as a Business Owner

Let’s talk about something we don’t often mention: how running a Facebook group helps you.

When you start a group, you step into a leadership role. You’re not just a business owner—you’re a community leader. It challenges you to grow, and that growth spills over into other parts of your business and life.

And then there’s the feel-good factor. There’s nothing like getting a message from someone in your group saying, “This was exactly what I needed today.” That kind of feedback fuels you. It’s what keeps you going on those late nights or when things feel tough.


Your Next Step

If the idea of starting a Facebook group has been floating around in your mind, let this be your sign to go for it. Sure, it can feel scary at first (hello, imposter syndrome!), but trust me—it’s worth it.

A Facebook group is more than just a marketing tool. It’s a way to build deeper connections, simplify your marketing, and create a community that supports you as much as you support it.

And the best part? It’s fun. When you enjoy what you’re doing, people are drawn to you, and that’s where the magic happens.

So, are you ready to take the leap? Let’s build something amazing together.

Sales & Marketing

May 9, 2022

Is it worth starting a Facebook group for my online business?

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