Hey there, mama! Let me guess—you’re here because you’ve been trying to figure out how to make money on social media, but instead of feeling confident and successful, you’re overwhelmed and burned out.

First, let me say this: you are not alone. So many of us have been led to believe that once we have a following, sales will magically happen. Cha-ching, right? But the truth is, it’s not that simple.

And guess what? That’s okay! You’re in the right place because we’re going to break it all down together.

Why Social Media Sales Feel So Hard

Let’s keep it real—making sales on social media isn’t as effortless as everyone makes it sound.

Here’s what I bet you’re dealing with:

• People tell you how amazing you are at what you do, but your dream clients? Crickets.
• You’ve been diving into podcasts, webinars, and articles, searching for that “secret sauce” that will finally make everything click.
• Social media trends, new platforms, and algorithms? Overwhelming doesn’t even begin to cover it.
• And let’s not forget, as moms, we barely have time to brush our hair, let alone do all the things that social media supposedly requires.

Sound familiar? You’re not alone, and honestly, it’s not your fault. The way we’ve been taught to make sales on social media just doesn’t work for most moms.

But don’t worry—there’s a better way.

How to Actually Turn Followers into Paying Clients

When it comes to making money on social media, there are two main strategies:

1. Start conversations in the DMs.
2. Get your followers onto your email list.

Now, let me be honest: DMs can work, but they’re not exactly mom-friendly.

Why the DM Hustle Isn’t the Answer

Starting cold conversations in the DMs can feel…awkward, right? Not to mention, it’s time-intensive. You’ve got to message tons of people just to get a handful of responses, and even fewer will convert.

And as moms, let’s be real—we don’t have hours to spend chasing leads in the DMs. Life is too unpredictable for that.

Why Email Marketing Is the Secret Sauce

This is where email marketing comes in.

Getting your followers onto your email list is hands-down the best way to convert them into paying clients. Why? Because emails let you connect with your audience directly, without competing with the noise of social media.

Think about it: most people check their emails multiple times a day. When they’re on your list, you’ve got their full attention—and you’re not at the mercy of the algorithm deciding whether or not they see your posts.

Social Media vs. Email Marketing: What’s Better?

Let me put it this way:

Social media is like standing in the middle of a packed room, shouting to get someone’s attention. It’s chaotic, and you’re competing with everyone else.

Email, on the other hand, is like sitting down for coffee with a friend. It’s personal, it’s intimate, and it allows for real connection.

And here’s the kicker—you don’t own your social media accounts. Platforms crash (hello, Facebook in 2021) or disappear altogether (remember Periscope?). But your email list? That’s yours, and no algorithm or tech glitch can take it away.

Why Email Marketing Works (Even If You’re Not a “Techy” Person)

Here’s why email marketing is the MVP of sales strategies:

1. It’s Personal: You can talk directly to your audience in a way that feels genuine and tailored to their needs.
2. It’s Affordable: Email marketing is one of the most cost-effective ways to grow your business.
3. It Saves Time: Once your email funnel is set up, it works in the background while you focus on other things (like spending time with your family).

Trying to sell in DMs is like walking into a bar and asking a random stranger to marry you. It’s awkward, it’s rushed, and they’re probably going to run the other way.

Email marketing, though? It’s like starting a conversation, getting to know each other, and building a relationship. Before you know it, you’re picking out curtains together and living happily ever after (or, you know, converting followers into clients).

Step 1: Create an Irresistible Opt-In

The first step to building your email list is creating a must-have opt-in.

What’s an opt-in? It’s a freebie you offer in exchange for someone’s email address. This could be a PDF, a template, a checklist—anything that solves a problem or gives your audience a quick win.

What Happens After They Opt-In?

Here’s where the magic happens. Once someone joins your email list, you can:

• Stop creating endless social media content that doesn’t lead to sales.
• Ignore the latest social media trends (bye, pressure to be on every new platform!).
• Take back your time and energy to focus on what really matters—your family and your business.
• Let your email funnel do the heavy lifting, so you don’t have to be “on” all the time.

When you set up your email funnel the right way (like we teach in the Nurture to Convert Society), it works as your 24/7 marketing and sales rep. That means you get to step away from your business when you need to—without worrying that everything will fall apart.

Why Email Marketing Fits the Boss Mom Life

As moms, our lives are a constant juggling act. And let’s be real—running a business on top of mom life is no small feat.

But when you focus on email marketing, you:

• Get off the hamster wheel of creating content that doesn’t convert.
• Reclaim your time to do the work you love (and spend more time with your family).
• Build a business that works for you—not the other way around.

And the best part? You don’t have to be a tech wizard to make it happen.

Ready to Make Money on Social Media (Without the Overwhelm)?

If you’re tired of feeling stuck, overwhelmed, and like you’re doing all the things without seeing results, it’s time to try something different.

At Boss Mom, we teach moms just like you how to:

• Clarify your messaging.
• Create irresistible opt-ins.
• Build simple email funnels that bring in consistent revenue.

Because let’s face it—your business should support your life, not drain it.

So, what do you say? Ready to ditch the hustle and start building a business that works for you? Let’s do this together!