If you’re building or revamping your website, you might feel a little overwhelmed. After all, your website page is more than just a digital business card—it’s your online home, your first impression, and your 24/7 salesperson all rolled into one.

I recently hosted a Website Social in BossMom+, where we discussed the essential website pages that make a site not just functional but impactful. And guess what? It’s not just about having pretty pictures and a logo. There’s a strategy behind what makes a website work (and convert!) for you. By the way… If you aren’t a part of BossMom+ yet – you totally need to check it out! This article is GREAT but there’s nothing like connecting and strategizing things like this in real time with each other. We do these often! And you can watch the whole session we did on this topic.

Here’s what every mompreneur needs on her website pages to attract the right people and grow her business.

1. Homepage – The Most Important Website Page for First Impressions

Think of your homepage as a roadmap. People shouldn’t have to guess what to do next. This website page should immediately communicate your brand’s mission and guide visitors toward taking action.

A great homepage should include:

• A Clear Headline: Speak directly to your audience’s needs (e.g., “Helping Busy Moms Build Profitable Businesses Without Overwhelm”).
• A Subheading That Explains More: Expand on your headline in a sentence or two.
• A Call-to-Action (CTA): What’s the next step? Book a call, join your email list, or browse your services—make it obvious!
• A Short ‘About’ Section: A quick intro to who you are and why they should trust you.
• Testimonials: People trust what others say about you more than what you say about yourself.

Your homepage is often the first website page visitors see, so make it count!

2. About Page – A Website Page That Builds Connection and Trust

Your About page is one of the most visited website pages on your site. But it’s not just about you—it’s about how your story connects with your audience.

Instead of just listing credentials, make it personal. Share:

• Why you started your business
• What you believe in
• How your journey connects to your audience

Adding a personal touch, like a fun fact or your favorite coffee order, makes you relatable. People buy from brands they connect with, and this website page is your chance to foster that connection.

3. Services or Offerings Page – A Website Page That Sells for You

If you sell coaching, digital products, or services, your services page needs to be crystal clear. Instead of overwhelming visitors with too many choices, keep it simple:

• Describe the transformation: What will they achieve by working with you?
• List your services clearly: Don’t make them dig for details.
• Use compelling CTA buttons: “Start Here” or “Work With Me” works better than “Learn More.”

Remember, your services page isn’t just a list—it’s a persuasive sales website page designed to convert visitors into clients.

4. Lead Magnet Page – A Website Page That Grows Your Email List

You NEED an email list. Social media platforms change, but an email list is yours forever. The best way to grow it? A lead magnet page—a dedicated website page where visitors can grab a free resource in exchange for their email.

A strong lead magnet page should be:

• Super relevant to your audience (e.g., “The 10-Step Guide to a Stress-Free Business Launch”).
• Quick to consume (PDFs, checklists, and templates work best).
• Easy to access (No one likes jumping through hoops!).

Once they’re on your list, you can nurture them with valuable content and eventually offer your paid services.

5. Blog or Podcast Page – Boost SEO and Authority

A blog page (or a podcast page if you have one) is essential for driving organic traffic to your site. Blogging about topics your audience searches for—like “how to grow a business while raising kids”—helps your website rank higher on Google.

If you have a podcast, repurpose the episodes into blog posts! This helps you get double the value from your content and enhances your website pages for SEO.

6. Contact Page – Make It Easy to Connect

Make it easy for people to reach you! Your contact page should include:

• A direct email or form (No one likes complicated forms!).
• Social media links (if you want people to connect there).
• Office hours (if relevant).

A well-structured contact page removes friction and encourages action.

7. Social Proof & Testimonials – Build Credibility

Potential clients need proof that you’re the real deal. Add testimonials, case studies, and success stories throughout your website pages.

Make it easy for visitors to see real results from people who’ve worked with you. Screenshots of messages from happy clients work great, too!

Final Thoughts: Your Site a Work in Progress

One of the biggest takeaways from our Website Social? Your website pages aren’t set in stone. You’ll update, tweak, and refine them as you grow.

The key is to start with clear messaging, simple navigation, and a strategic flow that keeps people engaged.

So tell me—what’s one website page you’re going to update after reading this? Drop a comment below!

Need more guidance? Join us in BossMom+ for deep-dive trainings, strategy, and support from an amazing community of mompreneurs!