If you’re a mom, an entrepreneur, or someone in the wellness space, you’ve probably heard of Maranda Bower—and if you haven’t, you need to. She’s not just making waves in the postpartum industry; she’s flipping the entire thing on its head. And she’s doing it with a level of calm and confidence that most of us are still trying to fake while juggling car seats and coffee cups.

But before we dive into how Maranda is changing the postpartum space, let’s talk about something that so many women—especially those trying to build a business while raising babies—struggle with: the myth of overnight success.

 

The 10-Year “Overnight” Success Story

It’s easy to look at someone like Maranda Bower and think, “Wow, she’s got it all figured out.” But what most people don’t see is the decade of trial and error that led to her success.

She’s spent 15 years working in some form of this industry—trying, failing, pivoting, and growing. And for the first 10 years, she wasn’t making much money at all. In fact, like so many entrepreneurs, she was actually spending more than she was making, trying to build something sustainable.

Sound familiar?

A lot of business owners, especially those in caregiving and wellness industries, feel like they’re constantly being told they should be successful. They see flashy marketing gurus saying, “Just follow my blueprint, and you’ll make six figures in six months.” But what they don’t tell you?

• Success isn’t just about making money; it’s about building something that aligns with your values and works for your life.

• Business is a personal growth journey as much as a financial one.

• The people telling you it’s easy are often selling you something.

Maranda’s journey wasn’t about chasing quick wins. It was about figuring out what success actually meant for her—what she wanted to build, how she wanted to show up, and how she could do it without burning herself out.

 

Redefining Success as a Mom and CEO

One of the biggest struggles Maranda faced (and something so many of us relate to) was the idea that building a business meant hustling non-stop.

You know the drill:

• Work 80-hour weeks.

• Grind until you make it.

• Sacrifice sleep, self-care, and sanity for the sake of growth.

That’s the “bro business” culture, and it’s what a lot of us have been led to believe is the only way to build something successful. But Maranda? She wasn’t buying it.

Instead of playing into the hustle culture, she focused on creating a business model that worked for her family. She had to ask herself:

• What kind of work actually fuels me?

• How do I build something sustainable without burning out?

• What does success look like for me, beyond just revenue numbers?

She made tons of mistakes along the way (as all great entrepreneurs do). She made money, lost money, hired people, panicked about hiring people, and learned the hard way that scaling a business isn’t just about making more money—it’s about learning how to manage that growth.

That’s when things really started clicking.

 

The Real Turning Point: Consistency Over Chaos

The moment Maranda truly felt like she had reached success wasn’t when she hit a certain income milestone. It wasn’t when she built a big following or got featured in major outlets.

It was when she realized she could finally breathe.

She had built a business that didn’t rely on constant hustle, where she could trust that her income was steady, her systems were working, and she wasn’t in panic mode every month trying to figure out how to pay her team.

And that, my friends, is real success.

Because making money is one thing. But making money in a way that gives you freedom, stability, and peace of mind? That’s the real goal.

And now? Maranda is using her success to redefine the postpartum industry—an industry that desperately needs a shake-up.

The Power of Finding Your Own Voice

When you enter the postpartum field, it’s tempting to look around at what other businesses are doing and try to replicate their success. But as Maranda Bower pointed out, this is a major trap.

“You can’t go to AI for basic general information. You can’t look at other companies and copy their work. You have to find your own voice.”

In other words, your success doesn’t come from mimicking others—it comes from understanding your audience, listening to real women, and crafting your own unique framework.

Maranda explained that when people go through her programs, they often teach in the same way she does, which makes her work instantly recognizable. This is why finding your own voice and perspective is essential—otherwise, you’ll always sound like someone else.

Why Most People Fail in the Postpartum Industry

One of the biggest reasons new entrepreneurs struggle in this space is because they focus too much on perfecting their brand before actually serving real clients.

“People want the perfect website, the perfect social media, but are you actually serving? Have you talked to women about their fears, their pain, their struggles? Because that’s where your business really starts.”

This is a crucial business lesson: If you haven’t worked directly with women, how can you create solutions that actually help them?

Instead of obsessing over aesthetics, Maranda suggests:

• Talk to real clients and listen to their stories.
• Take notes on their struggles and concerns.
• Use their words to craft your messaging.
• Repeat this process over and over—because through working with hundreds of women, you’ll develop your own unique approach.

And that’s how you create something truly different and valuable.

The Role of Personal Branding in Postpartum Work

In the past, branding was all about defining your ideal client—and that was enough to build a business. But today? That’s outdated marketing advice.

Now, your success depends on who you are, what you believe, and how you connect with people.

“We are now in a market of ‘I and We.’ It’s not just about your ideal client anymore—it’s about who YOU are, the results you’ve created, and the future you want to build together.”

This means that everything about you—your personality, your background, your lifestyle, your unique opinions—shapes the way people perceive your brand.

For example:

• Are you a calm, collected voice of reason or an energetic, motivational speaker?

• Are you a family-oriented, homeschooling mom or a scientifically-minded expert?

• Do you believe postpartum lasts years instead of just six weeks?

These nuances set you apart in a crowded market.

Example: The Postpartum Woman Who Found Her Niche by Being Herself

Maranda shared an example of an exercise coach for postpartum moms who went viral on Instagram. Her key differentiator?

“She made it clear that she wasn’t going to show her body in compromising positions or wear revealing outfits. She was fully clothed, focused on form, and designed workouts moms could do in front of their kids without feeling uncomfortable.”

And that one stance skyrocketed her following.

Why?

• She clearly stated what made her different.
• She addressed an unspoken frustration her audience had.
• She made her audience feel seen and understood.

And guess what? She probably didn’t know this would be her “thing” when she started.

Why You Need to Say It Out Loud

One of the most important takeaways from this conversation?

You need to say what makes you different—out loud.

We often assume that people will just see our uniqueness, but that’s not how marketing works.

80% of your potential customers need you to say it directly—otherwise, they won’t recognize why they should choose you.

Maranda explains that people use platforms like Instagram and Facebook to numb out and scroll mindlessly. They’re not looking to be educated—they’re looking for something that catches their attention in the first two seconds.

So, ask yourself:

• What makes you different from everyone else in postpartum care?

• Why should people listen to you instead of someone else?

• What belief do you hold that others don’t?

And then—say it out loud.

The Power of the Algorithm: Getting Seen by the Right People

Another key insight from this conversation was how platform algorithms shape buying behavior.

Think about this: Have you ever looked up one thing on YouTube or Instagram—like how to thicken your hair—and then suddenly, your entire feed is filled with hair growth products, experts, and ads?

That’s how the algorithm works.

“Once someone starts looking at postpartum content—whether it’s about nervous system regulation, breastfeeding, or recovery—they go down a rabbit hole. And that’s when you want to show up.”

Your goal? Be the expert they find.

Because once someone is in research mode, they:

• Follow multiple people in the space.
• Compare products, courses, and programs.
• Make buying decisions.

And at the end of that rabbit hole, they choose one or two voices to stick with long-term.

Your job is to be one of those voices.

Why Small Businesses Have the Advantage

The postpartum industry is flooded with big corporations and investors, but here’s the secret: They need small businesses like yours.

“Big brands are realizing they’re nothing without us. They rely on user-generated content from real people because consumers trust small businesses more than faceless corporations.”

So if you’ve been feeling intimidated by big names, don’t be. This is your time to shine.

And the best way to do that? Lean into who you are.

Because at the end of the day, people don’t just buy products. They buy from people they trust.

Postpartum & The Inner Work: Breaking the Cycle

Maranda recognized a major mental block: the belief that “nothing can be good for long.” Instead of panicking, she embraced it as an opportunity to grow.

This is a game-changer in postpartum healing.

Motherhood, especially postpartum, is a rollercoaster of highs and lows. One minute, you’re soaking in the sweet newborn cuddles; the next, you’re sleep-deprived, overwhelmed, and questioning everything. The ebb and flow is real—but instead of fearing the lows, what if we saw them as stepping stones?

“You shouldn’t try to get better in order to be loved. You should love yourself so much that you can’t wait to get better.”

This is the key. Instead of hustling for worthiness—whether as a mother, entrepreneur, or woman—we can shift into a space where growth is fueled by self-love, not self-criticism.

The “40s Shift”—Owning Who You Are

Maranda and her mastermind community talked about a phenomenon that many women experience: the post-40 shift.

It’s that moment when you stop apologizing for who you are. You start recognizing what actually matters to you and what’s just noise.

• You love things in order? That’s not a flaw; it’s part of your magic.
• You’re a minimalist while your friends live in giant houses? Different doesn’t mean wrong.
• You have a passion that not everyone understands? That’s your calling, not theirs.

This shift doesn’t have to wait until you’re 40. You can step into this confidence now. You can recognize your own patterns, set new standards, and choose a mindset that serves you instead of one that holds you back.

Postpartum & The Fear of Judgment

One of the biggest roadblocks for women—especially moms—is the fear of judgment.

• What if someone doesn’t like what I say?

• What if I put myself out there and someone steals my ideas?

• What if people think I’m “too much” or “not enough”?

Maranda shared a powerful example of this when a doctor literally stole her words, her products, and her messaging. But instead of shrinking back, she leaned in.

Because here’s the reality: If you don’t share your voice, how many people are missing out on what they NEED to hear?

If you let the fear of judgment stop you from showing up—whether in your postpartum journey, your business, or your personal growth—you’re doing a disservice to the people who need you most.

Mastering the Small Things for a Big Life

A major takeaway from this conversation?

Big change isn’t about massive, overnight transformation. It’s about mastering the small things.

• How can you do laundry without frustration?

• How can you make daily tasks feel lighter instead of draining?

• How can you create tiny habits that make a massive difference over time?

This applies to postpartum healing, business growth, and life in general.

Instead of trying to sprint toward the next big thing, what if you focused on making the small things work for you?

Final Thoughts: Confidence, Growth & Owning Your Journey

Postpartum, business, and personal evolution all have one thing in common: they start and end with you.

Yes, outside opinions exist. Yes, challenges happen. Yes, there will always be someone who doesn’t get it.

But when you know yourself—when you do the inner work and choose your path—the outside noise loses its power.

So whether you’re deep in postpartum, on the cusp of a personal breakthrough, or finally stepping into the confidence you’ve been craving, remember this:

• Growth is not about fixing yourself—it’s about loving yourself enough to evolve.
• Mastering the small things is what makes life big.
• You are allowed to take up space, share your voice, and build a life that feels good to you.

Now go out there and own it.

P.S. If you’re navigating postpartum and need support, Maranda Bower is your go-to expert. She’s redefining postpartum care with her groundbreaking insights, so don’t hesitate to check out her work!