Raising Your Business is a library of tools, skills, templates, and AI assistants, built by moms, for moms. Watch how we do it, then steal our exact methods and make them yours.
What we believe
Raising Your Business is about recognizing that your kids are your number one priority, and that you also want to build something for yourself. Bring in revenue. Make an impact.
You are growing too. Your business will bring up your identity and old beliefs. Working through those matters just as much as the visibility you create.
And we believe the more you say the things you care about out loud, in a place where you feel like you belong, the easier it gets and the more you grow.
We help you find your voice and say it out loud, so you can impact more people and create financial freedom for you and your family.
Join the era of building your personal brand
Right now, building a personal brand is one of the most valuable ways a mom can build a business, a following, and income. Every mom has a voice, even if you don't want to talk on camera all the time. And the idea of having a personal brand can feel scary and overwhelming.
Until now.
There are 3 kinds of personal brands you can build, based on your personality, your season, and who you help. We show you which one is best for you, then give you all the templates and tools to make it easy. Then we support you all along the way.
You build in public and share what you're figuring out while you're figuring it out. The women two steps behind you get excited to follow your lead.
They feel like they could become you, because you're close enough to their life. Your bravery in showing up is what makes them want to see you succeed.
She says“I'm coming with you.”
Starting over, or just getting started.
Letting your audience help you figure out what to sell.
Your posts make her feel seen and accepted. She needs to trust herself before she can move forward, and you help her see that who she is is okay.
It has to be specific. Think of something she says to herself on a Tuesday night, never a broad idea.
She says“That's me.”
An audience who needs to feel seen before she can make a choice or move forward.
Building community and connection, often in a coach or group space.
You hand her a specific skill or a new way of thinking. Your degree, your career, and your years of experience finally get to work for you.
A framework people remember, plus micro skills you can show in under 90 seconds.
She says“That's the missing piece.”
Agencies, and anyone selling their expertise.
Anyone with a program, a course, or a membership that helps people reach a goal.
We help you pick the right personal brand to build for your season and then give you all the templates and tools to get things moving.
Who it's for
You help people grow their business.
You help people with their health or wellness.
You help people with their relationships.
Every one of them starts the same way: by being visible. That is what this membership is built around.
The library
Every skill, template, dashboard, and assistant we make for our own businesses goes in here. Watch how it's done, copy it, make it yours.
yes, really. all of it.Create your content, build the things that bring people in, and give them somewhere to land.
We created the templates that write your content for you based on the type of personal brand you're building.
Create interactive tools to give away so you can build a list of potential buyers quickly.
Where AI does the editing and building for you.
These are the tools that help manage your time, your content, and everything else.
Sell content that gets your audience better results fast.
Delivering what you sell is now easy and fun. We built AI assistants that create an interactive experience that your buyers won't forget.
The inside work counts as much as the outside work.
For the stuff that comes up when you put yourself out there.
Stay on track
Life happens. These pick you back up and point you at one next thing.
Know yourself
The best marketing sounds like the person behind it. These tools help you figure out who that is.
Used this today to clarify my next level evolution and OMG! This is so incredibly helpful. It has put my thoughts into words that I just could not do for myself. I am in tears!
Tamara WamsleyGrowth Strategist · BossMom+ member
Live, small, doable
Short, practical sessions where we build something together. Replays are there when life gets in the way.
One tool, one skill, one session. You leave with something made.
A community of moms building right alongside you.
From our members
BossMom+ is one of the very best investments I've ever made in my business and myself. The collaborations and support in this group are unmatched, and they all come from a spirit of genuine care.
Jessica CovingtonHolistic ADHD Coach · @fitology_adhd
I was feeling so isolated running my biz while juggling being a mom, and now I feel like I have found my tribe! Dana understood the exact challenges I'm going through. It's been SO worth it.
Teal ElisabethLove & Relationship Coach · @TealElisabeth_
There is so much goodness in BossMom+ at such an affordable price! So many resources, so many amazing women, so much great feedback.
Irena Kyd, aka Kay, M.D.Relationship Success Coach · @irenakaymd
BossMom+ has been such a breath of fresh air. This community reminds me that I am not doing it alone.
Jackie StrubleInterior Design Business Strategist · @jacquelinestrubleco
Even if you're not inside the community all the time, there's always value, there's always opportunity, and there's always sharing.
Lillian Liang EmletFounder & CEO, Transforming Healthcare Coaching
These members joined when we were still called BossMom+.
Is this for you?
You do not have to know exactly what you are selling. We have a path for that. You can be an expert who has done this for a decade. We have a path for that. You can want to build community, belonging, and impact. We have a path for that.
Not sure where you fit? Take the free personal brand quiz and get a 30-day plan to start with.
What does not fit is not being ready to put yourself out there at all. If that is you, stay in the free BossMom community until you are. Come back when you're ready to put yourself out there.
Your membership
This is for moms who are building something and do not want to build alone. We build it together here, so your life feels easier and you are not the only one doing the work.
We'd much rather help you work through the pains of growing than the pains of sitting still. We'll be here to soothe the growing pains as they happen.
Raising Your Business
Cancel anytime.
Previously BossMom+. Same home, new name.
Our promise to you
We know you have about 10 hours a week on a good week. So nothing in here asks you to rebuild your life.
Take one tool. Use it. Come back for the next one when you're ready.
We can't promise you results, because nobody honestly can. We can promise that the tools and resources we provide are tested and proven to work.
We can also promise that we won't just hand you tools and then make you feel like you're the problem if they don't work.
We know, from experience, that us moms have a lot of mindset, emotional, and identity mess happening when we put ourselves out there. So we promise to give you the mindset tools along with the implementation tools.
And we promise not to give up on you, as long as you don't give up either.
Dana and the BossMom team
Come join us. You can quit anytime you want, but I think you'll find this feels like a new home that helps you make real progress, right inside your mom life.
Join for $47 a month join 350+ members already inside!About the founder
I did not build this because I did it once for myself and decided to teach it. I built it because I love reverse engineering what works, and then turning it into something a busy mom can actually use.
Raising Your Business is all of that, made easy, templated, and supported for moms.
Dana Malstaff
Got questions?
It's a members-only library of the tools, skills, templates, AI assistants, and dashboards we build and use in our own businesses, with demos that show how they work. You watch, copy, and make it yours.
Most of our moms work about 10 hours a week on their business, so everything here is made to be used in small pieces. Pick one tool, use it, and come back when you're ready for another.
No. We show you how each one works, so you can follow along even if you've never touched it before.
Yes. It's $47 a month and you can cancel anytime.
Raising Your Business is the new name for BossMom+, so you're already home. You'll see the new library as it rolls out, and we'll email you with everything you need to know.
Not inside Raising Your Business. This is a library you use whenever you need it. If you want weekly action together, that's what BossMom Momentum is for.
Take the free personal brand quiz. Seven quick questions tell you which type should lead for you right now, and you can get a free 30-day plan to go with it. Your leading type can change as your seasons do.
We use Claude, ChatGPT, Notebook LM, Muse, and Lovable, and we show you when each one is the right pick for the job.
Putting yourself out there is about to feel fun again and easy.
I'm ready$47 a month. Cancel anytime.
join 350+ members already inside!