If you’ve ever found yourself wondering why you’re not making sales, even though you’re doing all the things, then I want you to know something very important: Sales don’t come from people who feel like you’re a stranger. What you need is to create a sense of belonging.
Yep. That’s the real secret sauce. Belonging.
And it’s not just a nice-to-have—it’s everything. Because trust, not visibility alone, is what leads to sales. And trust comes from connection, from resonance, from being in spaces where you feel seen and heard.
Why Belonging Beats Visibility Alone
Everyone’s shouting, “Be more visible!” But here’s the truth: most of us don’t need millions of followers. What we need is a core group of people who see us, get us, and trust us. Who believe that what we’re doing matters. That we matter.
That’s the kind of visibility that actually leads to clients. To growth. To momentum.
In the digital age where noise is everywhere and everyone’s trying to be louder, faster, smarter—belonging slows everything down. It quiets the chaos. It brings us back to what marketing and sales have always been about: relationships.
The Unique Challenge of Being a Mom in Business
Let’s be real—being a mom already comes with a never-ending to-do list. Add building a business on top of that, and it’s easy to feel like you’re drowning in expectations.
You’re juggling snacks, sports, bedtime routines, relationships, hormones, and also trying to make money and have a voice online.
You don’t always have time to be the wittiest or the most polished. But you do care.
You care deeply. And that’s your advantage.
Your superpower as a mom isn’t how many hours you hustle—it’s how much heart you bring to the table. That heart creates connection. And that connection creates belonging.
Want to build that sense of belonging with your audience? Want to turn strangers into community, community into clients?
Here are 3 Ways to Create Belonging…
1. A Shared Vision of the Future
Speak the vision you want to create—not just for yourself, but for your audience too.
For example: “I want to live in a world where 20 hours a week is considered full-time for moms—and that’s respected.”
Boom. You just told every mom who’s exhausted and trying to prove herself that she’s not alone. You painted a picture she wants to be part of. That’s belonging.
2. Call Out What’s Broken
What grinds your gears about the way the world sees moms in business? What needs to change?
Maybe it’s how banks don’t take your business seriously because it’s not pulling in seven figures. Or how the online space is full of strategies that weren’t built for moms juggling real life. When you call out what’s broken, your people nod their heads and say, “YES. That’s exactly it.”
You’re not just venting—you’re creating common ground. Shared frustration is bonding. And it positions you as a leader who gets it.
3. Give Permissions, Not Prescriptions
Here’s where most well-meaning women go wrong. They try to fix their audience.
But what moms need isn’t another list of things to do. We’re already drowning in lists. What we need is permission.
Permission to be a hot mess, to cry in the bathroom because your toddler won’t put on shoes, to want more—and also want rest. To not get the lighting right and to succeed while still feeling like a beautiful, chaotic, emotional, brilliant human.
When you give that kind of permission, your people exhale. They feel safe with you. That’s belonging.
Belonging Makes Your Business Easier
You know what else happens when you lead with belonging?
- Your content becomes easier to create because it’s not about proving—it’s about connecting.
- Your audience sticks around because they feel like they’re part of something.
- Your offers feel aligned because they’re solutions for people who already trust you.
You stop shouting into the void, and you start having real conversations with people who care.
Start Here, You Big Brained Beauty
You don’t need to build a perfect brand or to go viral. You need to build a business that makes your life feel more whole—not more broken.
And that starts with creating belonging.
At BossMom, we believe that motherhood splits us into three parts:
- The nurturer
- The sensual woman
- The intelligent, impactful voice
Running a business is how we bring those parts back together. How we reintegrate. How we feel whole again.
Let’s stop trying to impress people and start trying to connect with them. Be visible in a way that’s real, aligned, and deeply meaningful.
Let’s create a sense of belonging—for ourselves and for the women we’re here to serve.
Ready to build your belonging-based business?
Join the BossMom+ community and start your journey with free resources like our 30-Day Visibility Challenge or learn how to use AI to create aligned messaging with our AI Messaging Training.
Want a place where you can belong, grow, and thrive as a mom in business? Check out BossMom+—our off-social, high-impact community space to connect, collaborate and find your own feeling of belonging.
You belong here.
April 10, 2025
