The BossMom Podcast · Health & Wellness
From Pelvic Floor PT to Sexual Wellness Founder (with Kristen Damery)
In this episode: Dana Malstaff talks with Kristen Damery, a pelvic floor physical therapist and founder of the sexual wellness brand Lava, about why her "contradictions" (conservative Oklahoma mom, PT who swore she'd never work "down there," sexual wellness founder) are exactly why she built her business. They cover postpartum shame, keeping a marriage alive, and why moms deserve to feel good.
Kristen Damery is a conservative Oklahoma mom of teenagers, a pelvic floor physical therapist who once swore she'd never work "down there," and the founder of Lava, a sexual wellness brand. On paper, that sounds like a list of contradictions. In this episode, Dana and Kristen unpack why it's actually the opposite: every piece of her story is the reason she built this business.
It started with one embarrassing postpartum moment and grew into a belief she couldn't stop talking about. Women shouldn't be ashamed of their bodies, marriages deserve to stay alive, and moms deserve to feel good. Heads up: a few strong words, so headphones on if little ones are nearby.
You'll hear:
- How Kristen went from "I'm not going anywhere near that region" to pelvic floor PT after her own postpartum moment
- Why her conservative values and her sexual wellness company aren't in conflict
- How shame keeps women from talking to their own doctors, and what to do instead
- Why a small-town PT decided to launch a physical product to reach more women
- Why moms can't feel pleasure in survival mode, and how confidence starts to compound
- The "I'm a 10" story Kristen says she's going to start sharing with her patients
- Mentor, not martyr: why our kids need to see us take care of ourselves and our marriages
- Kristen's message to every mom: leaking, heaviness, and pain are common, but they are not normal
This is for every mom building a business around a belief, especially one that doesn't fit the box people expect her to fit in.
Mentioned in this episode:
- Lava by Kristen Damery: mylavalube.com (also on Amazon)
- Kristen on Instagram and TikTok: @mylavalube
- BossMom Community (free): bossmom.com/community
Key takeaways
- Leaking, heaviness and pain after kids are common, but they are not normal. Talk to your doctor.
- Shame keeps women quiet about their own bodies; naming it is the first step to getting help.
- Your values and your business don't have to "match" the box people expect. Kristen's story is proof.
- Moms can't feel pleasure in survival mode, and confidence compounds once you start taking care of yourself.
- Mentor, not martyr: our kids learn from watching us care for ourselves and our marriages.
Frequently asked questions
Who is Kristen Damery?
Kristen Damery is a pelvic floor physical therapist, a mom of teenagers in Oklahoma, and the founder of Lava, a sexual wellness brand. She joined Dana Malstaff on The BossMom Podcast to share how one postpartum moment led her into pelvic floor therapy and, eventually, entrepreneurship.
Is leaking after having kids normal?
Kristen's message to moms is that leaking, heaviness and pain are common, but they are not normal. She encourages women to stop letting shame keep them from talking to their doctors.
Why did a pelvic floor physical therapist start a product business?
As a small-town PT, Kristen could only reach so many women one appointment at a time. Launching a physical product let her reach more women with the belief she couldn't stop talking about: moms deserve to feel good in their bodies.
What does "mentor, not martyr" mean for moms?
It's the idea that our kids need to see us take care of ourselves and our marriages, rather than watching us sacrifice everything. Kristen and Dana discuss why that example matters.
