Let’s be honest—building a business isn’t always glamorous. It’s not clean and tidy. It rarely follows a straight line. And for us moms? It usually happens while the rest of the world is sleeping. Like, literally. This blog post is being written (well, spoken) at midnight because that’s when I finally have the quiet, the space, and let’s be real—the spark.

If you’ve ever sat in bed with a buzzing brain full of ideas, wondering if you’re the only mom who works better in the weird hours of the night—you are not alone. Building a business as a mom doesn’t look like what they show in the highlight reels. It’s messy, beautiful, exhausting, thrilling—and oh so worth it.

Building a Business in the Middle of Chaos

Let’s talk about the truth: we don’t always get to wait for the “perfect” moment. We build when the baby is napping, when the kids are finally playing outside. We build between dinner and laundry. Sometimes, we build at midnight because our brain is on fire and there’s no way we’re sleeping anyway.

But here’s the thing I’ve learned after building a business for over a decade with Boss Mom and Nurture to Convert: the chaos is not a reason to stop—it’s often the reason we start.

There’s something about motherhood—about shifting into this new version of ourselves—that unlocks creativity, drive, and this wild, beautiful urgency to make something. We become acutely aware that our time is not guaranteed, our energy is precious, and our dreams matter.

Building a Business Isn’t Linear—And That’s a Good Thing

If you’re feeling like your journey doesn’t look like someone else’s? That’s because it’s not supposed to. There is no perfect 5-step plan. Building a business is iterative. It’s layered. It’s deeply personal.

You might:

• Start a book and not finish it for two years (hi, hello, it’s me 🙋‍♀️).

• Launch something that flops, then relaunch it better.

• Take breaks when life demands it.

• Rework the vision because your soul says it’s time.

And that’s not failure—that’s growth. That’s how real, sustainable businesses are born.

Building a Business That Mirrors Your Becoming

One of the most powerful truths I’ve learned? Building a business is a form of becoming.

For me, the “Becoming Boss Mom” book isn’t just a title—it’s the actual process of my life. Every pivot, every late-night recording, every moment of doubt and every burst of joy is part of how I’ve built not just a brand, but a version of me I’m proud of.

So many of us think our business is about helping others (and yes, it is)—but it’s also about helping ourselves. Discovering who we are. Healing wounds. Reclaiming our creativity. Rewriting what motherhood can look like.

Build a Business with Support (Not in Isolation)

If you’re trying to build a business in isolation, I want to lovingly shake your shoulders and say: Stop it. You don’t have to prove anything by white-knuckling your way through entrepreneurship.

I’ve been there. I’ve tried that. And I’ll tell you this—momentum happens faster when you’re surrounded by the right people. Whether that’s:

• A mastermind group

• A business coach

• Fellow mom entrepreneurs who just get it

• A supportive online community (hello, Boss Mom Plus 😉)

Building a business is so much more sustainable—and fun—when you’re not doing it alone.

Building a Business Faster with AI Tools

Let’s talk practical for a sec: you don’t just need heart—you need help. Real, tangible tools that save you time and sanity.

That’s where Nurture to Convert AI comes in. We’re building something that will take the best parts of my messaging system—yes, the one that’s helped hundreds of moms and even companies scale—and combine it with the power of GPT so you can create content, emails, social posts, sales pages, and so much more.

Because building a business should feel doable. And you shouldn’t have to spend hours on a blank Google Doc wondering how to describe what you do. Let AI make the process easier, so you can focus on what matters: serving your people and living your life.

(You can be the first to test it at bossmom.com/futureme—and yes, it’s free.)

Building a Business from Excitement, Not Burnout

Maybe you’ve been in a season of burnout or you’ve slowed down. Maybe 2024 hit hard. I see you.

But what if this summer, instead of forcing productivity, you let yourself feel excited again?

What if this is the moment you start building your business—not from stress, but from inspiration? From alignment? From that tingling feeling in your chest that says, “This idea matters”?

Building a business doesn’t have to be about the grind. It can be a love story. A homecoming. A chapter that reinvents you completely.

Building a Business with Hope at the Center

Here’s what I’ll leave you with: hope has to be the one thing that never dies. In business, motherhood, and life.

Hope that your ideas are enough. That your timing isn’t too late. That your voice matters. That you can create the life and business you really want.

And if you ever forget that, come back here. Listen to the Boss Mom podcast. Join the community. Write the book. Start the project. Build the thing. Whatever it is—do it with your full heart, even if it’s at midnight, in a messy bun, whispering so you don’t wake the kids.

Because that’s what building a business looks like. And it’s freaking beautiful.