Let’s talk about how to communicate better to get the support you need for your business from your partner—without guilt, without shame, and with a whole lot of clarity.

Building a business as a mom is hard—not because you lack the ideas, drive, or brilliance, but because doing it while navigating a relationship, raising humans, and staying emotionally sane requires next-level communication.

So many of us start our online businesses dreaming of flexibility, freedom, and fulfillment… only to be met with confusion or frustration from our partners. Not because they don’t love us—but because we never really told them what we need in a way that truly connects.

Because here’s the truth: you can be fired up, inspired, and ready to build your dream, but if your partner is sitting on the sidelines confused, concerned, or completely disconnected from what you’re doing… things can get messy. Fast.

At BossMom, we’ve seen it all. Moms pouring their hearts into their businesses at 10 p.m. after the kids are asleep, investing in courses, showing up online, and still feeling unsupported at home. Not because their partners don’t care—but because they don’t understand. And often, we don’t know how to explain it in a way that lands.

Let’s change that.

Step 1: Stop Trying to Make Your Partner an Expert

This one’s hard. You’re excited. You just listened to a podcast, watched a webinar, or found the perfect strategy, and you want to tell your partner all about it. You want them to be just as jazzed as you are.

But unless they also want to build an online business, that energy might land flat—or worse, feel overwhelming.

Don’t push them into learning mode. Invite them into dreaming mode.

Let them see your bigger vision: the family vacations you want to take, the freedom you’re working for, the legacy you want to build. When your business ties into shared family dreams, it stops being “your thing” and starts being your future together.

Step 2: Communicate, Have the Hard Conversation (Yes, It Might Make You Cry)

Let’s be honest—starting a business isn’t just a financial risk, it’s an emotional rollercoaster. And you might be bottling up a lot of feelings.

If your partner questions your business journey, instead of snapping or justifying, take a breath and say this:

“Can we have a conversation about what I’m building and why it matters to me?”

Then speak from your heart. Tell them how scared you are. How brave you’re trying to be. How you want to feel impactful again—not just as a mom, but as a woman with a voice, ideas, and purpose.

You might cry. That’s okay. It’s more than okay—it’s powerful. Your partner needs to see how much this means to you, beyond the dollars.

Step 3: Be Honest About the Investment—Time, Money, and Emotion

Let’s talk about the elephant in the room—the spending.

You’re going to want to buy all the courses, join the masterminds, and say yes to every shiny object. But your partner might not understand that every investment doesn’t always come with a clear ROI—yet.

Instead of hiding the purchases or getting defensive, explain that not everything you buy is just about income. Some investments challenge your mindset, give you clarity, and some help you find your voice again.

That clarity is currency—but it’s internal.

And remind them: building a business isn’t like getting a job. There’s no paycheck after two weeks. This is a long game, and clarity takes time.

Step 4: Don’t Let Growth Pull You Apart, Communicate to Grow Together

This is a big one.

As you grow your business, you’re going to grow as a person. You’re going to read more, learn more, heal old wounds, uncover limiting beliefs. You’re going to become a new version of yourself.

And sometimes, your partner might not be on the same path—yet.

That’s where honesty matters most. Say to them:

“I’m growing in ways that make me a better version of myself, but I want us to grow together. Can we find a way to explore things that light us both up?”

This could be reading books together, going to therapy, supporting each other’s passions—even if they’re different. Growth doesn’t have to mean separation. It can mean deeper connection.

Final Thoughts: You’re Not Just Building a Business—You’re Rebuilding Yourself

Let’s be real. This isn’t just about business.

It’s about finding yourself again after motherhood.
proving to yourself that you can do hard things.
It’s about making space for your dreams without losing the people you love.

And the key to all of that is communication.

So if you’ve been wondering how to communicate better to your partner about your online business, start with the heart. Be honest, be vulnerable, be clear about your vision—and invite them to be part of it.

You don’t have to do this alone.
You shouldn’t.

And if you want a space where you can get support without spending thousands of dollars on masterminds, come hang out with us in BossMom Plus. We get it. We are you.

You’ve got this, mama. And we’ve got you. 💛