“How do I run my business when life is really, really hard?”

This is a question no one wants to ask out loud, but every mompreneur has whispered under her breath at some point.

And not “I didn’t get enough sleep” hard. I’m talking real-life hard. Grief. Sickness. Divorce. A miscarriage. A surprise pregnancy. Sick parents. A child struggling. Family drama exploding the week of your launch.

These aren’t inconveniences — they’re crushing. And still, your business is sitting there. Waiting. Needing you. Depending on you.

So how do you run business when life is hard?

You don’t hustle through it or push past the pain. You build a flexible strategy that honors your humanity first. Here’s how.

Accept That You’re in a Hard Season (Without Shame)

You are not broken because you’re struggling. You’re a whole, complex woman with a lot on her plate.

You’re allowed to pause, to slow down, and to say, “This week, my business gets less of me — and that’s okay.”

Running a business isn’t about never faltering. It’s about knowing when to give yourself space, and when to come back in strong.

And here’s a trick: if you need to step away, put a date on your calendar to check back in. That little boundary gives you rest and a return point.

Don’t Do It Alone 

Let people love you.

I know. That sentence sounds simple. But it’s wildly difficult for most of us.

We don’t want to burden our friends and we would think our team is too busy. We don’t want our clients to know we’re struggling.

But here’s the truth: You’re not meant to carry your life or your business alone.

Tell your biz bestie. Loop in your VA. Let your mastermind sisters know what’s going on. They can’t lighten your load if they don’t know you’re carrying something heavy.

Support isn’t a luxury — it’s a survival tool.

Prioritize the Things That Actually Matter

When time is tight and emotions are high, you need to ask one very important question:

“What’s the one thing I can do today that actually moves the needle?”

Maybe it’s a post, a podcast interview, an invoice that needs sending or a client that needs a check-in.

Don’t waste your limited energy formatting a Pinterest pin if no one’s clicking anyway.

Focus on:

• Revenue-generating tasks

• Visibility and connection

• Small wins that boost momentum

This is the 80/20 rule in action. You’re not lazy. You’re strategic.

Show Up, Even If It’s Different Than Before

You don’t have to be picture-perfect. You just have to be present.

If you’re not ready to film a face-forward Reel, use B-roll. Record a voiceover. Write a heartfelt caption. Move the camera farther back. Talk about where you’re at — honestly.

If showing up on camera feels like too much, then focus on connection over content. Message people. Comment. Network. Email your list like a real human, not a brand robot.

Your business doesn’t need you to be shiny. It just needs you to be real.

Find a Way to Unplug (For Real)

Here’s what no one tells you: your brain can’t run a business well when it’s in emotional overload.

So make space to rest.

• Take a bath (with your ears underwater to mute the world)

• Lie down in your bed with Cozy Earth sheets and weighted eye masks

• Put on a 10-minute meditation or sound bowl

• Use a journaling prompt (or even AI) to vent what you’re feeling

This isn’t fluffy wellness talk. This is emotional first aid for high-capacity women.

You don’t have to rest for a day. But even 10 minutes can help reset your system so you can think clearly again.

Feel Your Feelings, Then Keep Going

Want to know what actually derails your business?

Not crying.

Not being overwhelmed.

It’s stuffing everything down and pretending you’re fine when you’re falling apart.

Let it out. Cry. Be angry. Be scared. Write it down. Talk to your AI journal. Tell a friend. Yell into a pillow if you need to.

Feeling your feelings is not a weakness — it’s how you move through the season instead of getting stuck in it.

Because when you try to numb it all, you lose your spark, your creativity, and your joy. And your business needs those more than it needs your polished Canva posts.

Redefine Success in a Hard Season

In this season, success might not look like a record-breaking launch or five new clients.

Success might be:

• Posting once this week

• Finishing one email

• Taking care of yourself

• Having a really good cry, then hitting publish anyway

Progress counts, even if it’s slow.

Running your business during hard times isn’t about going viral — it’s about not giving up. It’s about staying in motion, even if it’s inch by inch.

You’re Doing Better Than You Think

You may feel like a mess.

But you’re showing up.

You’re asking for support.

You’re doing the brave thing — running a business, raising a family, surviving hard things without quitting.

So yes, life is hard. But you are still powerful. Still creative. Still capable.

This hard season? It’s not the end. It’s the middle.

So take your break. Ask for help. Do what matters. Rest when you need. Then get back up and keep going — in your time, in your way.

We’re cheering you on.