Family AND impact
The Devoted Visionary
Making dinner for her kids matters deeply, and so does the work in her that could change thousands of lives. She isn't waiting for either one to matter less.
We see you
You're raising your kids and building something of your own.
You can do both. (and do them beautifully)
There is so much brilliance in moms building quietly, in the in-between moments. BossMom is where you find each other, find language for who you are, and build a life big enough to hold your family and your dreams.
You might know BossMom from
We know where it happens
- The school pickup line.
- Kitchen counters.
- Voice notes.
- AI chats.
- Ten-minute pockets.
- Messy first attempts.
Millions of brilliant moms are taking care of their kids and, at the same time, becoming amazing new versions of themselves.
We see you building quietly. Trying, overthinking, freezing, picking back up and figuring it out. Sometimes feeling alone in it. Becoming someone new along the way, even when your reality hasn't caught up with your potential yet.
BossMom isn't just about having a business and babies. It's about embracing the complexity of our lives, and helping you bring all that potential into reality.
- "I just have to figure this out."
- "I just have to push through."
- "It all falls on me… like it always does."
You're not overwhelmed because you're doing too little. You're overwhelmed because you're carrying too much.
We see you.
Is this you?
You think your complexity means something is wrong with you. It's actually your superpower.
You don't have to choose one clean identity. You get to build a life big enough to hold all of you.
Powerful AND cared for
The Soft Powerhouse
She's the one everyone calls because she'll figure it out, and sometimes she wants someone to say, "I've got this. You don't have to."
Builder AND rebuilder
The Expanding Phoenix
She keeps outgrowing what she built. Every rebuild feels like starting over, but the woman beginning again is bigger every time.
Permission slips
- You're not a bad mom for enjoying your business, even more than some parts of motherhood sometimes.
- You're allowed to want adult expression, creativity and stimulation. That doesn't make you less devoted.
- You're not doing it wrong if your time and priorities feel messy. You're navigating something that was never designed to fit together.
- You're not "too much" for wanting more. You've just outgrown spaces that can't hold you.
- You're not broken for wanting to build wealth, even a lot of it.
if any of this made you go "wait, that's me"... you're in the right place.
The motherhood truth
We reach for our potential in the middle of actively choosing our families, not after those priorities disappear.
Some of our constraints are chosen. There are trips we could take and hours we could work, and sometimes we deliberately don't, because something else matters more. That isn't a lack of ambition. It means we're optimizing for more than one outcome. That takes different systems, different support and a different definition of consistency.
Your kids aren't in the way. They're part of the way.
I used to get so frustrated when my daughter wouldn't leave me alone while I worked. Then I noticed she didn't want me to stop working. She wanted to do what I was doing. So I gave her a keyboard and printouts, and she sat right next to me, typing and highlighting. She wasn't pulling me away. She was trying to be like me.
Read about Becoming BossMomContent designed for the BossMom life
Click the box that's keeping you up at night.
Support and strategy that works even when you're interrupted a hundred times, taking care of everyone, and your only alone time is 5am or 10pm.
Your Time
Building in weird pockets of time doesn't make your ambition smaller.
Nap time, the carpool line, 5am, 10pm. We help you use the time you actually have without treating it as proof you are not serious.
Find more time →Your Village
You were never meant to build this alone.
Find women who understand your wild ideas, share your late-night worries and cheer your small wins like they are the biggest news of the day.
Find your people →Your Business
Your business gets to fit the life you chose.
Every mom deserves to build something that makes an impact and makes money, and to proudly run it differently because her needs are different.
I'm ready, show me →Your Identity
Your ordinary-looking life doesn't explain the size of your potential.
You're a dynamic, wonderfully complex person. Let's uncover the woman you're becoming, and build a reality big enough to hold her.
I need this →The BossMom Podcast
Fresh off the mic
Hey fellow BossMom!
I'm Dana Banana*
I started this business while pregnant with my son and wrote the original Boss Mom book while pregnant with my daughter.
One of my favorite moments: recording a video for our members at 6am. No makeup, hair not done, lighting definitely not ideal, and I could hear the kids waking up. So I just said it out loud: "I'm recording this at 6am because this is when moms get things done." A woman messaged me afterward: "Thank you. I needed to see that."
That's when it clicked. It's not just about teaching strategy. It's about giving permission. I'm not a thousand steps ahead of you. I'm a few, close enough to turn around and say, "Here. Put your foot here."
Welcome home! I heart your face, Dana
* When I was little my cousin told me my middle name was "banana"... and I believed her.
Read the BossMom storyStart right now, for free
Tools for the BossMom life
The Desire Board
Get clear on what you actually want for your life and business, then build toward it on purpose.
Get the Desire Board →Coming soonFind Time, Get It Done
How to actually get things done when all you have is nap time or a couple of hours a day, with the AI tools that make it easier.
Coming soon: get notified →Coming soonYour Movement Map
An AI tool that helps you map out content that gets people excited about what you are building.
Coming soon: get notified →3.5M
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Follow along
@danamalstaff
Real life, messy first attempts and what I'm figuring out this week. Come say hi on Instagram.
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Find your people.
Build with them.
We're moms who get your schedule, your fire, your interruptions and your big ideas. Ask, share, vent and grow in a space that understands both the CEO and the mama in you.
it's free, come say hi!
