Let’s talk about managing emotions as a mom and entrepreneur—because oh my goodness, if you’re anything like me, then you’ve probably had those weeks (okay, months) where your highs are sky-high and your lows feel like a canyon of WTF-is-happening.

Right now, we’re knee-deep in summer prep mode. The sun’s out longer, school is out (or nearly), and moms everywhere are trying to figure out how to keep their kids entertained without draining every ounce of energy—or every peso/dollar in your account. Camps are boring to them now, staying home is somehow also “boring,” and everything fun costs more than it should. If you’re feeling a little unsteady, you’re not alone. Managing emotions in this season is a full-time job in itself.

And that’s just the mom life side of things.

The Emotional Whiplash of Leveling Up

Behind the scenes, I’m doing some big things in my business. We’re making bold moves, we’re investing in ways I never have before (which scares the crap out of me), and I’m stepping into a whole new level of leadership—CEO energy, as we call it around here.

But here’s the truth no one tells you about leveling up: it doesn’t always feel good.

You can have the best meeting of your life, feel on top of the world, and then wake up the next morning feeling completely empty, questioning your entire existence. Managing emotions as a mom and entrepreneur doesn’t mean fixing or avoiding them—it means knowing they’re part of the deal and learning how to ride the wave without wiping out.

For the longest time, I prided myself on being even-keeled. I could handle anything, smooth it over, make it look easy—even when I was crumbling inside. That version of me isn’t coming with me into this next chapter. Because protecting my energy isn’t just a self-care trend—it’s survival. It’s strategy. It’s how we scale sustainably.

Finding Space in the Chaos (Yes, Even Alone Time)

This journey I’m on right now? It’s not just about the business. It’s about redefining how I see everything—money, motherhood, relationships, and most importantly, myself.

Managing emotions also means making space for being alone—even when it’s uncomfortable. And let me tell you, it’s uncomfortable. Sitting in your feelings, facing the version of yourself you’ve outgrown, can be so much harder than just staying busy. But that space is where the growth happens.

It’s not about being alone just for the sake of solitude. It’s about confronting who you are now—and who you’re becoming. There are days I feel like a total catch (because I am), and then days when I wonder what the heck I’m even doing. And that duality? That emotional pendulum? It’s real, human, and normal.

The Business Side of Emotional Volatility

We don’t talk enough about the emotional cost of entrepreneurship—especially for women who are also managing households, parenting, relationships, and maybe trying to brush their hair every few days.

Managing emotions as a mom and entrepreneur means constantly walking the tightrope between “I’m crushing it!” and “I’m a hot mess.” We can be both. I am both.

I’ve always tried to run my business lean, keep expenses low, and stay cautious. But now, I’m making bigger investments, taking bigger risks—and that is wildly triggering for my nervous system. One day I’m soaring, the next I’m spiraling. But the thing is: that doesn’t mean I’m broken. It just means I’m growing.

Big leaps come with big feelings. And when your business is your baby, and your actual babies are also depending on you, there’s no such thing as separating the personal from the professional.

My Secret Weapon: Future Me (a.k.a. Boss Mom AI)

One of the best tools I’ve created to support this emotional rollercoaster is something I call “Future Me.” It’s a self-coaching AI I built (and yes, you can grab it too at bossmom.com/futureme).

When I’m stuck—whether it’s 11 p.m. and I’m spiraling, or midday and I just need clarity—I chat with the version of myself who already has the answers. The CEO. The emotionally regulated, confident, grounded me.

This isn’t about outsourcing your intuition. It’s about reconnecting to it.

If you’re managing emotions as a mom and entrepreneur, Future You is one of the most powerful things you can tap into. She knows what you need. She’s already done it. You just have to ask her.

You’re Not Broken. You’re Becoming.

This season might feel heavy. It might feel wildly uncertain. But hear me when I say this: there’s nothing wrong with you. You can be doing all the right things and still feel off or you can be surrounded by amazing people and still feel alone sometimes. You can be incredibly capable and still be scared to take the next step.

Managing emotions as a mom and entrepreneur doesn’t mean fixing every low or numbing every high. It means staying present, staying honest, and staying in the game—even when your chair is squeaky and your confidence is shakier than usual.

You’re a catch. A hot-mess-sometimes, wildly lovable, totally capable catch.

And this journey? This version of you you’re becoming? She’s worth every ounce of discomfort, every tear on the bathroom floor, every investment that makes your palms sweat.

You’re not meant to do this perfectly. You’re meant to do it your way—with heart, with bravery, and with a little Future You whispering, “Keep going. We’ve got this.”

Want to meet your Future Self?
Go to bossmom.com/futureme and start the self-coaching experience that’s helped me navigate everything from CEO decisions to full-on emotional spirals.